What is Data Integrity?
Data integrity refers to the accuracy, consistency, and reliability of data stored within a CRM system.
- Accuracy: Data should be free from errors, duplicates, and outdated information.
- Completeness: All necessary information should be present for each customer or prospect.
- Consistency: Data should be uniform and follow standardized formats and conventions.
- Security: Data should be protected from unauthorized access or tampering.
- Reliability: Users should have confidence in the data's trustworthiness.
Data integrity is the backbone of a successful CRM system. Contact me to find out how I can help your organization effectively manage data.
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